Glossary of Terms:
AOV: Average Order Value Calculated by taking the total value of sales over a period and dividing it by the total number of sales.
B2B: Business to Business, the exchange of goods takes place between two businesses rather than between a business and a consumer.
B2C: Business to Consumer, the exchange of goods or services takes place between a business and a consumer.
CPC: Cost per click, an advertiser pays for every click on an online advert
CTR: Click through ratio, the percentage of people who click on an advertisement when compared to the number of people who have been shown it.
LTV: Lifetime Value, a metric that reflects the total amount a customer may spend with a company during the lifetime of their relationship.
PLR: Private Label Rights, a license where the author of a product sells the rights to all or most of its intellectual property.
SEM: Search Engine Marketing, undertaking marketing activities to position a website within the search engine rankings. Can include both SEO and paid advertising strategies.
SEO: Search Engine Optimisation, altering or constructing a website in a manner such that it ranks highly within search engine results.
A unique link that allows the network or advertiser to track the activity including who directed the user to the website so that commission can be paid.
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