Infographic – VRIO Example

Using VRIO

In 1991 J. Barney published his paper Firm resources and sustained competitive advantage in the Journal of Management. In this paper, Barney identified 4 elements that he suggested could be used to determining the potential of an organisation’s resources and capabilities. To generate a sustainable competitive advantage, Barney believed that resources and capabilities must contain 4 key attributes:

  1. Be Valuable
  2. Be Rare
  3. Be Imperfectly Imitatable
  4. Organised so that the firm can capture their value
VRIO infographic
How to Conquer Data Analysis for Small Business
How to Conquer Data Analysis for Small Business

Do you sometimes struggle to figure out if you’re making the right decision for your business, or even to make a decision at all? Fear not, you may be suffering from data overload and we can help! N…

Free Tour, Steal my Fabulous Work from Home Office Setup
Free Tour, Steal my Fabulous Work from Home Office Setup

After I posted my Ultimate Guide to Setting up a home office checklist, my Pinterest account just exploded! Now, as I know a good chunk of the population prefers to digest their information in the vis…

Ultimate Setting up a Home Office Checklist
Ultimate Setting up a Home Office Checklist

Personally, I love working remotely, if I didn’t I wouldn’t have decided to quit my job and explore it full time! However, there are a lot of things that you should consider when setting up your home …

Type A Entrepreneur? Learn how to Leverage the Advantages
Type A Entrepreneur? Learn how to Leverage the Advantages

It is often suggested that type A entrepreneurs have a number of advantages in the business setup arena. However, type A personality traits that convey these advantages can also be the same ones that …

What is a Niche Business and Why Choose one?
What is a Niche Business and Why Choose one?

So, it seems like all you hear about is choosing a niche, but you are probably wondering what is a niche business? Well, you’re in luck, because today’s video is all about defining your startup’s reso…

3 Reasons Why I Value Resource-Based View Examples
3 Reasons Why I Value Resource-Based View Examples

So, you may have heard of the resource-based view (RBV), resource-based model or resource-based theory and wonder if it can help you with your startup strategy. Well, you’re in luck, because as it’s o…

Writing Blog Tips – 4 Steps to Planning in Detail
Writing Blog Tips – 4 Steps to Planning in Detail

Whether it’s first blog post ideas, or you’re tackling your hundredth or thousandth post we are all looking to get better at the post writing process (or at least I am, so I assume you are too). The h…

How to create content for a website: 5 simple steps
How to create content for a website: 5 simple steps

Whether you have a website, a blog or a YouTube channel, you will need to create content, and sometimes that is a daunting task. You may have a great content strategy and be struggling with how to act…

Escape from 9 to 5: The Ultimate Beginners Guide
Escape from 9 to 5: The Ultimate Beginners Guide

It’s a big world out there, and opportunities abound, in fact, there are so many opportunities that planning your escape from 9 to 5 life can feel completely overwhelming! Never fear – as I’m going th…