Software

The programs and software that I use

Table Of Contents

Business Tools

Microsoft 365

I like my life to be integrated and cost effective (in theory). Therefore because my consultancy is business-to-business, and my clients tend to be well and truly on the Microsoft bandwagon I use the MS365 small business subscription. This gives me most of the business tools I need – including TEAMs for virtual collaboration and meetings.

Clickfunnels

Now, everyone and their dog has reviewed Clickfunnels, and handed out their affiliate link, so I won’t bother. Currently, my consultancy Confident Costing is hosted there, but I’m hoping to migrate it away in Q2 2021.

CommandAF

I’m not going to lie, most of my consultancy business comes via LinkedIn. Which makes sense, right? But, even with Premium or Sales Navigator (the business version of premium) subscriptions learning to navigate LinkedIn as an effective traffic source is HARD work. So I’ve done a number of free challenges, followed some “gurus” and took a bit of a suck it and see approach.

While I was doing this, I stumbled across Casey Graham – you may have heard of him, he’s pretty big on LinkedIn. He recently launched a program teaching what he’s learned after embedding LinkedIn personal branding as part of his company’s way of working. (At Gravy they’re actually helping people realise their exit strategy from the company from the point that they join – how cool is that!).

I was so impressed that I joined Casey’s program CommandAF as one of the founding members – and the final recording session happened this week (as I write this on the 27th of March 2021). Are you intrigued yet? Sample the Command Your Brand free training and see what you think (this is an affiliate link – to free training)!

Email Autoresponders

Arkflux

More than an email autoresponder! Arkflux is an integrated business automation tool (and by integrated I mean natively it contains pretty well all of the functionality I need), which does email stuff, forms and surveys, CRM, web and SMS chat, social media integration and more stuff that I can’t remember or don’t use! Check them it, it’s a great tool and they’ve been fantastic to work with. (This is not an affiliate link by the way – they’re just too good for people not to know about!).

Graphics

Canva

Canva is an online graphics editor. There are free and paid options – currently I’m using the free version because it is completely adequate for my needs. With a huge number of templates, you can easily create Pinterest Pins, Instagram Posts, feature images, YouTube Title pages, the list goes on – if you have a media graphic design requirement check out Canva first!

Compressor.io

Do you have some images that you need to optimise to assist your page load speed? I’m loving this free online compressor and optimiser for JPEG, PNG, GIF and SVG files. The only downside is that you do have to upload and download your files one-by-one. 

Smush

While Compressor.io is great for one or two files, compressing everything got a big tedious – so installed the free version of the Smush plug in. It lets you bulk compress media (there is a limit to how big each run is – but if you can spare the time the free version has treated me well).

PDFescape

Do you want to make PDFs that can be populated online? Then this is the free tool for you! PDFescape is a free online PDF editor and form filler that you can use with any PDF to make a form that can be filled out electronically.

Hosting

Wealthy Affiliate

I use the hosting which is included with my Wealthy Affiliate account. I’ve found it excellent with the added bonus that the site support is available 24/7 and respond almost instantly! You can see why I decided to go with Wealthy Affiliate in this blog post (the links within the post are affiliate links).

Video

Screencast-O-Matic

I use the free version of Screencast-O-Matic to record my Youtube videos. You can record up to 15 minutes of content with focus on you, your screen or a split between the two (and moving back and forth) on the free version.

Quicktime

You probably know by now that I have a Mac – so I’ve started using the native Quicktime Player functionality to record both the screen, and myself via webcam, and even both together when it comes to it!

Writing

Grammarly

Grammarly is a spelling and grammar checker which is invaluable to validating your content for correctness. I use the free version as a plugin for the safari browser (as I create most of my content directly in the WordPress editor using Gutenberg Blocks), but it is available for other platforms, and paid options with additional features.

Headline writing

CoSchedule’s free headline analyser gives you insights into how to improve your headlines to increase clicks and conversions. You need to join with a free account, but after that, you can try out different headlines against their algorithm and it gives you a headline score and improvement tips.

Brexit Impact on Business - A costing view
Brexit Impact on Business – A Costing View

We’re now through Q1 2021 – the Brexit transition period is well and truly over and we’re starting to actually see the Brexit impact on business. Now, you’re saying “hold…

Do You Need a Business Mailing Address Service?

As part of setting up your online, remote, or work-from-home business, one of the things you’ll need to consider is your business address.

data analysis for small business_turning data into an asset
How to Conquer Data Analysis for Small Business

Do you sometimes struggle to figure out if you’re making the right decision for your business, or even to make a decision at all? Fear not, you may be suffering from data overload and we can help! N…

Work From Home Office Setup
Free Tour, Steal my Fabulous Work from Home Office Setup

After I posted my Ultimate Guide to Setting up a home office checklist, my Pinterest account just exploded! Now, as I know a good chunk of the population prefers to digest their information in the vis…

setting up a home office
Ultimate Setting up a Home Office Checklist

Personally, I love working remotely, if I didn’t I wouldn’t have decided to quit my job and explore it full time! However, there are a lot of things that you should consider when setting u…

Type A Entrepreneur
Type A Entrepreneur? Learn how to Leverage the Advantages

It is often suggested that type A entrepreneurs have a number of advantages in the business setup arena. However, type A personality traits that convey these advantages can also be the same ones that …

resources and niches
What is a Niche Business and Why Choose one?

So, it seems like all you hear about is choosing a niche, but you are probably wondering what is a niche business? Well, you’re in luck, because today’s video is all about defining your st…

RBV of the firm
3 Reasons Why I Value Resource-Based View Examples

So, you may have heard of the resource-based view (RBV), resource-based model or resource-based theory and wonder if it can help you with your startup strategy. Well, you’re in luck, because as …

Planning in detail
Writing Blog Tips – 4 Steps to Planning in Detail

Whether it’s first blog post ideas, or you’re tackling your hundredth or thousandth post we are all looking to get better at the post writing process (or at least I am, so I assume you are…