The programs and software that I use

Email Autoresponders


I’ve chosen to use SendInBlue as my email autoresponder. They offer great value for me in that on the free program they do not limit you as to how many contacts you have on your lists – they charge based on emails per day (although until the end of 2020 for new customers they’ve extended the maximum number of emails you can send per day on the free program from 300 to 1000.



Canva is an online graphics editor. There are free and paid options – currently I’m using the free version because it is completely adequate for my needs. With a huge number of templates, you can easily create Pinterest Pins, Instagram Posts, feature images, YouTube Title pages, the list goes on – if you have a media graphic design requirement check out Canva first!

Do you have some images that you need to optimise to assist your page load speed? I’m loving this free online compressor and optimiser for JPEG, PNG, GIF and SVG files. The only downside is that you do have to upload and download your files one-by-one. 


Do you want to make PDFs that can be populated online? Then this is the free tool for you! PDFescape is a free online PDF editor and form filler that you can use with any PDF to make a form that can be filled out electronically.


Wealthy Affiliate

I use the hosting which is included with my Wealthy Affiliate account. I’ve found it excellent with the added bonus that the site support is available 24/7 and respond almost instantly! You can see why I decided to go with Wealthy Affiliate in this blog post (the links within the post are affiliate links).



I use the free version of Screencast-O-Matic to record my Youtube videos. You can record up to 15 minutes of content with focus on you, your screen or a split between the two (and moving back and forth) on the free version.



Grammarly is a spelling and grammar checker which is invaluable to validating your content for correctness. I use the free version as a plugin for the safari browser (as I create most of my content directly in the WordPress editor using Gutenberg Blocks), but it is available for other platforms, and paid options with additional features.

Headline writing

CoSchedule’s free headline analyser gives you insights into how to improve your headlines to increase clicks and conversions. You need to join with a free account, but after that, you can try out different headlines against their algorithm and it gives you a headline score and improvement tips.

data analysis for small business_turning data into an asset
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