business tools

resources and niches

What is a Niche Business and Why Choose one?

So, it seems like all you hear about is choosing a niche, but you are probably wondering what is a niche business? Well, you’re in luck, because today’s video is all about defining your startup’s resources and how they can lead to your niche. If you prefer a refresher on resources in the written form, and why knowing what your business’s resources are is a key to your startup strategy, check out my guide to… Read More »What is a Niche Business and Why Choose one?

RBV of the firm

3 Reasons Why I Value Resource-Based View Examples

So, you may have heard of the resource-based view (RBV), resource-based model or resource-based theory and wonder if it can help you with your startup strategy. Well, you’re in luck, because as it’s one of the models studied in detail in business strategy courses so I’ve had a few encounters with it in the past. As part of my start-up exploration, I really had to look at my business strategy in light of what I’d… Read More »3 Reasons Why I Value Resource-Based View Examples